*In which I give you my top ten favourite posters of 2012.
2011 Part One
2011 Part Two
In no particular order:
1) Killing Them Softly owned it this year. Gravllis Inc., responsible for some of the least interesting posters of 2012 (minus maybe Safety Not Guaranteed and The Imposter), took me by surprise. This was an interesting marketing tactic, but sadly not one many people took notice of unless they were actively following the film’s progress. Killing Me Softly was a sneaky film that came and went, but I love the effort anyway.
2) This Wreck It Ralph teaser is fairly typical of its kind, but it’s too awesome to ignore. The designers had a choice, and I’m really glad they chose to go with a simple 8-bit representation of the character instead of the full blown version seen in the film. I’m certain this teaser peaked the interest of those adults who grew up in the eighties obsessing over classic video games like Pac-Man and Q*bert. 8-Bit anything is kind of trendy nowadays, isn’t it?
3) This Skyfall teaser/poster stands out for one big reason: it was always this image and design from beginning to end. There really weren’t any alternatives, embellishments, added images or actors. It’s classic and iconic, and it works. Beautifully.
4) I don’t actually really like this Looper poster, but I picked it because the tag line is pretty great. Hunted By Your Future. Haunted By Your Past. In the grand scheme of things, it’s not terribly original, but given the context of the film, it’s choice. I do wish they had gone the extra mile, and created a very clean, stylized ambigram type for the title, but I also see how it might have been too much visually. I’m still weirded out by JoGo Levitt’s prosthetics.
5) Django Unchained is 2012’s Saul Bass inspired poster. There is always at least one every year. Carry on.
6) Case De Mi Padre was an unexpected contender. The use of 1970s cheese, coupled with Spaghetti Western imagery is inspired, particularly because it has been executed so flawlessly. It’s very A Fistful of Dollars, and very very awesome. The fold-lines are a very nice touch.
7) This Zero Dark Thirty teaser is just beautiful. It’s the “Everything and Nothing” poster of the year.
8) No matter what you think about The Master as a film, this poster is a work of graphic design gold. It’s gorgeous and original and intriguing and expertly executed, and it hurts me it’s so lovely. Well done.
9) This Argo poster is similar Zero Dark Thirty in its approach. Teaser posters don’t have to tell you anything, which is the very essence of why I love them. The problem is, no one is ever going to see a movie with a poster like this. I just wish there was a way to avoid the hideous nonsense that ensued once the trailer was released. I’m surprised they didn’t do a play on the actual Argo poster, even for limited release.
10) Paranorman escaped my radar, but I really love the variety of illustration in the below posters. This is a good example of where variety really works. The appropriation of 1950s horror film artwork is why I love these so much. That sort of illustration and drawing and imagery doesn’t really have a place in today’s film market anymore, so it’s nice to see.